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Strategy and research: positioning, pricing, and the proof behind them
Positioning, pricing, market research and competitor analysis. The work that happens before the first page gets written: what the market will pay, who is already there, and which claims you can support when someone asks for the source.
55 articles
B2B Demand Generation: The Cadence That Ends the MQL Argument
Your MQL count went up again, and sales still does not believe it. You have probably stopped defending that number and started explaining it. Would your two teams sign the same piece of paper?
Martin H.StrategyNov 6, 2026Referral Program Examples: What the Famous Six Still Do, and What They Stopped Doing
Robinhood retired the free-share offer that every round-up still prints, and the field's most careful page ran the check and missed it anyway. Which version of that reward are you about to copy?
Martin J.StrategyNov 5, 2026Customer Referral Program: How to Measure It, Price It and Know When to Stop
Your referral program pays the same reward whether the customer was going to buy anyway or not. Which of the two did you pay for last quarter? The benchmark everyone quotes has no source, and your own threshold was never in the launch plan.
Martin H.StrategyNov 5, 2026Market Research for Product Launch: The Findings That Should Stop You
Your research is booked and the launch date is set. The one line your plan probably does not contain is the result that would stop it, or the name of the person who has to sign that condition. Do you know their name without checking?
Martin J.StrategyNov 4, 2026
Manage Google Ads Smarter With AI.
Buyer Intent Data: The Signal You Can Defend at Renewal
You bought reach and got a list. Nobody wrote down what your team does when an account appears on it, and that unwritten rule is what renews the contract. Can you name one decision the data changed?
Martin J.StrategyNov 3, 2026Account-Based Marketing Strategy: The Account List Is the Strategy
A target account list gets approved in one meeting. Nobody in that room asks how many touches it takes to cover those accounts, or whether the team has the hours. What would you cut if you had to run the arithmetic first?
Martin J.StrategyNov 3, 2026Growth Marketing Strategy: The Loop You Can Actually Staff
You hired a growth marketer and got a campaign manager with a new title. The loop that separates growth from marketing is a weekly cadence with one metric and one kill decision. So why does your team have neither?
Martin H.StrategyNov 2, 2026Marketing Positioning Strategy: The Sentence Your Buyers Repeat When You Are Not in the Room
Your positioning strategy is not the deck your team presents. It is the sentence a buyer repeats to their boss after the call, and you have probably never heard it. Would you recognize your own claim if a competitor's name were on it?
Martin J.StrategyNov 2, 2026
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